MAC digital BLOG
Digital marketing and strategy tips and advice to help your business grow. Sign up to our newsletter to receive blog updates.
The aim of marketing is to make selling superfluous
Developing a digital strategy for a B2B business can be as simple or as complex as you want it to be. The fundamentals apply in all cases. The best approach in our experience is PDIA (Plan, Develop, Implement, Assess).
8 questions you should ask yourself before embarking on your eCommerce journey
Over the past three to four years, we’ve had several clients shifting their business models to eCommerce. But before you embark on your eCommerce journey, there are a series of questions that you should ask yourself.
Building a B2B Marketing Ecosystem in 2022: 3 essential steps to build your strategy
The digital revolution that happened in B2C marketing a decade ago has landed in the laps of B2B organisations. However, what is missing in many cases is the underlying marketing and digital strategy. These 3 essential steps are the starting point to build a solid strategy.
Making b2b great again
It’s essential to take a step back and look at a broader perspective before undertaking a digital strategy. Here are some key questions to ask and aspects to consider.
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